The fashion revolution is just beginning. Online and offline, consumers are hungry for the latest styles, trends and deals that match their individual desires. What dress is she wearing? Can I find the same item? Who has the best deal? Will my friends like it? These questions and others drive the fashion consumer’s experience and, so far, have been met with limited, text-based solutions that have improved access to merchandise and social shopping experiences but have failed to transform the fashion marketplace.
What do fashion consumers really need?
• A visual seer who recognizes favorite
colors, patterns and styles
• A fashion expert who interprets the
trends hitting the blogosphere
• A friendly gossip who shares
fashion behavior on social networks
• A fashion concierge who finds the
best deals both online
and offline
In other words, consumers need Haileo’s Visual Engine for Fashion, an automated, real-time and Web scalable technology that sees fashion as consumers see it and brings the real-life fashion experience online.