Advertisers

Haileo's patent pending technologies offer new opportunities to advertisers by utilizing the visual context of multimedia content. Advertisers can now serve targeted performance ads inside or outside of images and videos based on the visual relevance of their content. The solution visually scans the images and videos, establishes visual context, and matches ads that are similar to or are inspired by the content. The benefits for advertisers are:

• Target ads using visual context of the images and videos, in addition to text

• Expand the coverage for advertisers beyond the traditional ad placements

• Offer branded performance ads which deliver higher return on investment

• Build brand loyalty by allowing the consumers to interact with the brand

Ad Unit

Haileo's ad carousels are available in following ad formats:

• IAB ad units:

° 300 x 100

° 300 x 250

• Custom:

° New ad formats can be created as per publisher's specification

Media Type

Haileo supports most of the multimedia formats:

• Images: All image format are supported

• Videos: All embedded Flash-based video players

Business Model

Haileo supports various business models to suit the needs of the advertisers:

• Brand or performance ads:

° CPM

° CPC

° CPA

• Branded performance ads:

° CPM + [CPC or CPA]

Engagement Model

Ad networks, agencies, and advertisers can integrate their ad feeds into Haileo's ad targeting and inventory Indexing engine by using APIs. Haileo can incorporate feeds from following sources:

• Existing feeds

• Custom feeds