eCommerce

Haileo delivers innovative visual eCommerce solutions utilizing visual context of the images and videos. Our proprietary technology classifies and compares these images based on varying degrees of similarity. The technology helps our clients improve monetization of their sites by refining search relevance and offering high quality recommendations. The solution also increases traffic acquisition by optimizing search engine ranking for web pages containing visual information. Haileo's eCommerce services enhance traffic acquisition, user experience and site conversion, resulting in higher monetization; and are available for each and every product page. The benefits for eCommerce customers are:

• Identify visual representations of product descriptions for consumers

• Classify and compare images based on varying degrees of similarity

• Enhance relevance of exact match searches by using related images

• Generate tags for images by analyzing similar looking items ranked higher on search engines

Site Monetization

•	Search Relevance: Haileo uses images to enhance the relevancy of results delivered by exact match searches, which too often retrieve the incorrect results.
•	Recommendation: Haileo understands the context of the image and the content around it to recommend products that closely match the intent of the user.

Traffic Acquisition

•	Image Tagging for SEO: Haileo delivers search engine optimized tags for images by analyzing both the images and associated text. It covers meta-tags, alt image tags, embedded keyword tags, surrounding text, image URL, and visual tags.

Business Model

Search relevance, recommendation and image tagging are offered as individual or bundled services. These services can be delivered either as a SaaS subscription or enterprise license. Haileo also offers professional services to customize and integrate its services to the specific needs of the customers.

Engagement Model

•	SaaS Offering: Clients access Haileo's solution via an API and pay according to usage, without having to worry about building and maintaining the infrastructure.
•	Enterprise License: Clients can license the software and install it at their sites to integrate into their enterprise ecosystem.

Visual eCommerce
	Enhanced Search Results • Eliminates 'no result' situations • Uses associated visual representations • Improves quality of torso and tail queries