Publishers

Haileo offers self-learning classification and search optimization services to discover visually relevant advertisements for publishers. The solution visually scans images and videos, establishes visual context, and suggests ads that are similar to or are inspired by the content. It optimally places contextually relevant ads for non-intrusive user experience on the Web and mobile devices. The benefits for publishers are:

• Utilize visual context for images and videos, in addition to text

• Monetize under-monetized or non-monetized multimedia content

• Create new advertising opportunities with visual context

• Increase user interaction with content to improve engagement with the site

Ad Unit

Haileo's ad carousels are available in following ad formats:

• IAB ad units:

° 300 x 100

° 300 x 250

• Custom:

° New ad formats can be created as per publisher's specification

Media Type

Haileo supports most of the multimedia formats:

• Images: All image format are supported

• Videos: All embedded Flash-based video players

Business Model

The advertising solution from Haileo supports various business models to suit the needs of the publishers. It offers traditional business models of CPM, CPC, and CPA for brand and performance advertising. Haileo has also introduced branded performance ads where CPMs are combined with either CPC or CPA.

Engagement Model

The publishers can engage with Haileo in two different ways. They can sign up with Haileo's Ad Network or license the technology.

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Ad Network: Haileo's ad network carries reputable advertisers and publishers; and matches the ads that are most relevant and have higher propensity for click.

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OEM License: Haileo offers a set of APIs in the Developer Kit that publishers can utilize to integrate with their existing ad feed to find visually relevant ads to match their multimedia content.